Director of Membership and Marketing Strategy
Infectious Diseases Society of America
Arlington, VA
January 2014 to August 2016
Executive Summary:
Most recently, I worked as the Director of Membership and Marketing Strategy for the Infectious Diseases Society of America (IDSA) reporting to the Vice President for Communications and Membership. There, I oversaw three communications and membership functions for IDSA: the membership department, web and digital strategy and marketing. I worked with leadership across the Society to set the strategy for these three areas, with the end goal being to enhance IDSA’s brand and increase and leverage member value. I created and maintained budgets for each of these three areas, and ensured expenses and activities were all in alignment to increase opportunities for revenue gain and a strong, engaged membership. Further, I oversaw staff in each of these areas, ensuring that opportunities for mentorship and professional growth were provided.
Overview of essential job duties:
Overseeing an Integrated Marketing Effort
Ensuring the IDSA brand identity was clear and reinforced throughout all IDSA programs and services
Working closely with senior leadership across the Society to develop strategies for reaching and engaging key audiences in a highly targeted and consistent manner
Overseeing the Membership Team
Setting strategic direction for the IDSA Membership department to ensure the Society maintained strong, effective recruitment and retention efforts, and that perceived membership value was high
Working closely with the membership team to formulate specific strategies and to oversee implementation
Ensuring membership strategies and efforts were aligned with association best practices and that IDSA employed cutting-edge tactics to build and maintain strong relationships with members and prospective members
Creating strong alignment of activities with the marketing, web operations and membership teams, such that all efforts were coordinated and fully leverage opportunities
Ensuring new technologies and web platforms were identified and utilized when appropriate to enhance membership value and to meaningfully engage with members
Overseeing Digital Marketing and Web Strategy
Ensuring IDSA identifies uses and leverages new web technologies that make efficient use of data, help deliver stronger membership value, and allow for new marketing opportunities
Setting the high level strategic direction for this area and work closely with the web team to formulate specific strategies and to oversee implementation
Working closely with IT to identify and implement other needed technology solutions that interfaced with the membership database and content management solutions