
Digital Strategy
Proven success in leading digital initiatives that maximize benefits and align with the organization's vision, goals, opportunities and related activities
Projects include customer intelligence, collaboration, service optimization, enterprise technology architectures and processes, innovation and governance; customer-focused efforts such as web sites, mobile, social, site and search engine optimization
I have a drive for customer success and expertise working with senior level stakeholders
Assess each customer’s situation, needs, aspirations and risks, using that assessment to deliver consulting and analytics that help ensure that each engagement delivers meaningful contributions to marketing success.
Provide comprehensive guidance across all marketing tactics
Create an assessment of business situation and needs (functional and emotional) that serves as the basis for communication, analytical plans, and technical decisions
Create and manage engagement plans to help clients implement software and services
Uncover the best options and actions that will best increase marketing performance
Help clients see, appreciate, and move forward on opportunities for action that they might not otherwise pursue
Deliver answers and guidance in a clear, compelling way that inspires action
Coach with a focus on continuous improvement
Continually assess extent to which each customer is realizing the full potential of their engagement, working with them to increase value over time